Paid Media Direction
Decide better where you spend.
We define how paid media should contribute to the business: strategy, account structure, budget allocation, creative, measurement and continuous supervision.
Senior direction for paid media and AI search.
Human direction. AI-assisted execution.
Advertising platforms and search engines now automate a growing share of the execution. What is left to decide is where the budget goes, what gets measured and what is not worth doing. D07 works on those decisions.
Two practices
AI Search Visibility
Be found. Be understood. Be cited.
We work on a brand's visibility across the whole of search: traditional engines and AI assistants.
Who we work with
We work with companies that want to understand where they are heading, not simply spend more. Brands, ecommerce businesses and organisations that already have a business, a product and clear objectives, and want to improve how they are found, how they acquire customers and how they measure results.
We work well with owners and management teams looking for someone able to question campaigns, tools, metrics and established habits. We can work alongside in-house teams or the agencies already in place: there is no need to replace them.
We are not the right partner for those who want to hand over their campaigns and wait for a report at the end of the month.
We take on few projects: the ones where we can shape the direction, measure what happens and change course when the data says so.
How we use AI
For us, artificial intelligence is not a separate service or a label added to the offer. It is part of how we analyse data, build strategies, produce and test assets, supervise campaigns and measure a brand's presence in the new search environments. Direction, judgement and responsibility for decisions stay with people.
D07 is led by Alessandro Pavoni, Founder, working in digital since the late 1990s.
If this is how you want to work, write to us.
Contact us