AI Search Visibility

• In the EU, 32.7% of people aged 16 to 74 used generative AI tools in the three months before the survey. In Italy the figure is 19.9%.

  Eurostat, 2025, European Union.

• In the United States, when Google shows an AI summary, users click a traditional result in 8% of visits, against 15% when no summary appears. They click a link inside the summary in 1% of visits.

  Pew Research Center, March 2025, United States, 900 adults. Google disputes the methodology.

• On US retail sites, visits arriving from AI sources converted 42% better than other traffic in March 2026. A year earlier they converted 38% worse.

  Adobe Analytics, March 2026, United States.

The US figures describe where search behaviour is heading. The European figures show that adoption here is under way, and uneven.

D07 works on visibility across the whole of search: traditional engines and generative systems.

We analyse how a brand is interpreted by machines, which entities and sources build its authority, which questions it is cited for, which competitors are preferred, and which content or signals are missing.

For us, SEO and AI search are not two separate disciplines. They are parts of one problem: making a company understandable, relevant and authoritative wherever a person looks for an answer.

No one controls what an AI assistant answers, and measurement in this field is still young. We do not promise positions or citations.

We work on what can be verified: how readable a site is for machines, how consistent the information about a brand is across its sources, and how its presence changes over time on a fixed set of questions.